Business Loop, which works in the field of managing and operating malls and investment projects, has contracted with Zino Trade, the representative of the German brand “Zino Coffee”, to manage its investment expansions in the Egyptian market.
Eng. Mostafa Saeed, CEO of Business Loop, revealed in press statements that this contract comes within the framework of a series of agreements undertaken by Business Loop as part of its strategy to increase and diversify its partner base of successful brands in the Egyptian market.
Saeed estimated the value of the investments expected to be pumped through this contract at about 30 million pounds at the level of investment costs targeted to be provided to the German brand during the next stage.
He added that this contract comes within the framework of providing investment opportunities and providing the commercial units necessary for the German brand “Zino Coffee” to exist and settle in the commercial malls that are fully managed and operated by “Business Loop”, as well as providing investment consultancy and Geo Marketing Analysis studies to support expansion plans in the Egyptian market.
He pointed out that this contract is one of the studied steps to diversify the elements of attraction in the commercial malls managed by the “Business Loop” to provide products and services of a quality suitable for visitors, which benefits the parties of the system as a whole from real estate developers, investors, and owners, as well as all operators of our projects in Egypt.
Saeed added, “The biggest challenge facing real estate developers in the coming period, especially in the New Administrative Capital, lies in the ability to manage and operate integrated projects and attract distinctive brands to raise occupancy rates and achieve the desired investment returns.”
For his part, ENG. Ahmed Aziz, director of Zino Trade, agent of the German brand “Zino Coffee”, explained that the contract is a strong starting platform for our expansions in the Egyptian market, as it is planned to double the number of branches in Egypt to 20 during the next stage.
Aziz added that Business Loop was chosen to be a strong local ambassador to manage our expansions in Egypt to achieve the planned expansion with steady and deliberate steps based primarily on achieving the highest quality standards for our customers.
He assured that the Egyptian market is large and promising, saying: “Zino Coffee” is able to compete in the Egyptian market strongly, and it can seize the desired shares.
It is worth noting that the “Zino Coffee” brand is spread in Germany, and it recently opened a number of new branches in other countries, including South Korea, Thailand, the Republic of Cyprus, and Morocco, and “Zino Coffee” has started working in the Egyptian market since 2015.